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Christian Hall

Hi! I'm Christian, a technology marketing professional with 20+ years in the sector. I've worked with some of the biggest names in AI, diving deep into strategic positioning and GTM execution. From driving awareness, engagement, and pipeline across global and EMEA markets, I have delivered multi-channel programmes that educate and activate the C-suite and extended buying teams on AI-focused workloads and GPU-accelerated compute using modern global data center infrastructure.

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About

A quick intro

For the last 9 years I've been a technology marketing specialist mainly leading global partnerships between AWS + NVIDIA from an agency side. I've also worked with many other leading on-premises enterprise vendors, data center companies and emerging technology startups focused on building and scaling AI tools.

I have a proven track record in managing complex stakeholder relationships at WW and EMEA levels, delivering strategic marketing programs that accelerate AI and emerging technology adoption across enterprise sectors.

I advise enterprise clients on optimal approaches to engage with the emerging technology ecosystem, translating technical innovation into business impact across regulated industries such as Financial Services, HCLS and Telco. I help develop account profiles and work with inside sales teams on ABM targets, align sales and marketing lead processes and create joint partnership co-sell materials. I also plan and execute thought leadership programmes to position clients as category leaders in AI infrastructure and cloud.

Outside of work I blog on agentic AI at my site The Agentic Times (developed with Claude Code, just like this site), and vibecode other personal projects. I'm also a Notion template maker, PC builder, 3D printing hobbyist, and obsessive AI experimenter... when I'm not watching F1.

Clients

Companies I've worked with

Just some of the key names I've worked with in the enterprise technology sector who drive the future of the industry forward.

7.1x

ROI on tri-partner campaigns in HPC market
9+

Years as B2B enterprise technology marketing leader
100+

Marketing campaigns delivered globally

Experience

Where I've worked

20+ years experience in the technology sector, from tech journalism to B2B marketing with the world's biggest brands in cloud, on-prem, and AI.

Marketing Director / Business Unit Leader

TBT Marketing Ltd · UK, Hybrid

2020 — Present
- Built 6-year+ strategic partnership managing WW joint initiatives between AWS + NVIDIA, navigating complex stakeholder interests to deliver deeper partner engagement and workload adoption. Creating demand, accelerating consideration and supporting sales conversion across complex enterprise buying groups.
- Managed global multi-stakeholder campaigns and content programs from concept to delivery with measurable outcomes (7.1x ROI on cloud HPC campaigns). Acted as a bridge between product marketing, partner marketing, sales, alliances, field marketing, and subject matter experts.
- Led marketing programmes for GPU-accelerated cloud infrastructure, targeting ML engineers, data scientists, and AI researchers adopting training and inference workloads at scale. Managed marketing budgets up to $900k for global initiatives.
- Led cross-functional marketing teams delivering end-to-end programs — creative, events, media buys, lead gen and nurture.
- Onboarded both clients to what is now a £1.7M revenue per annum business to TBT Marketing (second highest value client).
- Formerly Operations Director across the business, unifying internal teams under new systems for enhanced business productivity and flexibility across TBT Marketing's client portfolio.
- Led AI initiatives within TBT Marketing's operations structure, delivering regular AI training, drafting AI usage policy, and driving business value from AI tools.
Client Success Client Strategy Account Management Campaign Management
Digital Marketing Manager

TBT Marketing Ltd · UK, On-site

2017 — 2020
- TBT Marketing's first Digital Marketing Manager working across account teams as client demand increasingly focused on digital campaigns.
- In first 12 months ran WW and EMEA client digital campaigns across most key clients at the time: Lenovo, Microsoft, HPE, IBM, and Dell. Worked closely with web developers to elevate marketing analytics and customer reporting.
- Developed new systems and digital training for Account Managers.
Client Success Client Strategy Account Management Digital Marketing Campaign Management
Digital Engagement Manager

SelectScience · UK, On-site

2017 — 2017
- Digital manager for both the SelectScience publishing brand and key client campaigns in the pharmaceutical and biotech industries.
- Delivered 400% increase in company Facebook page views, and organically increased followers by 35,000 (from 5,500).
- Content strategist for SelectScience.net website and associated digital channels, including refreshing site design, site search and SEO. Also launch manager for TheScientistsChannel.com, focused on exclusive video interview content in a variety of healthcare and life science fields.
- Developed new KPI reports for key internal and external stakeholders using Google Analytics data in Google Looker Studio (formerly Data Studio).
Digital Marketing Content Marketing Account Management Social Media Marketing Campaign Management
Senior Editor Technology

Future PLC · UK, On-site

2004 — 2016
- More than a decade in technology publishing (print and digital) with the one of the UK's largest tech media groups. Launch Editor for TechRadar Pro, the 2015 brand expansion of TechRadar.com (the UK’s No.1 tech site) specifically for the enterprise computing market.
- Head of Future’s Apple Technology titles, having overseen the 2015 redesign of MacFormat Magazine in print and digital (10% up YoY) and looked after a £350,000 Technology Specials business since 2011.
- Management of internal and freelance editorial, production, advertising, subscriptions and app release teams. Led paid campaigns with external clients, including Barclays, Samsung, EE, and Tesco Technology.
Editor Writer Production Digital Marketing Content Marketing Social Media Marketing
Account Manager / Staff Writer

Rare Publishing · UK, On-site

2003 — 2003
- Staff position at top UK contract publisher. Acted as client liaison for various internal company magazines, focusing on meeting client requests to deadline. Hybrid role of account management with varied stakeholders and writing/editing content ready for publication.
- Managed daily client expectations, communicating progress and ensuring project plans and advertising campaigns were followed through effectively.
Writer Production Account Management Digital Marketing

Skills

Where I add value

A non-exhaustive list of my broad marketing experience and some of the most impactful tools that drive my daily work.

Account Strategy

GTM strategy
Messaging
Activation
Reporting
Governance
Stakeholder Management
Budgeting

Marketing

Integrated Campaigns
Content Marketing
Events
Media Programmes
Lead Generation
Value Proposition
Buyer Personas
B2B Copywriting
Influencer Marketing

Digital Marketing

Search Engine Marketing
Web Analytics
Social Media Marketing
Email Marketing
HubSpot

AI Tools & Software

Claude Code
Claude Cowork
Codex
Lovable
Notion
GitHub
GitHub Actions
Pipedream
HubSpot

Management

Training
Change Management
Operations
Modernisation
BU Leader

Certifications

AWS Cloud Practioner
Google Ads
Google Analytics
Google Tag Manager
DMA Digital Marketing Diploma
PPA Professional Cert in Journalism
Law PGdip
English BA Hons

Writing

Let's talk

The fastest way to reach me is by email or connecting on LinkedIn.

Email

christian.hall@gmail.com
LinkedIn

www.linkedin.com/in/christianhall/
GitHub

github.com/christbt79
Location

Somerset, UK

Christian Hall

A quick intro

Companies I've worked with

Where I've worked

Marketing Director / Business Unit Leader

Digital Marketing Manager

Digital Engagement Manager

Senior Editor Technology

Account Manager / Staff Writer